Yeomans Guide Dog Puppy

Yeomans Toyota raise £5,000 to sponsor a guide dog puppy


Last year, Yeomans Toyota raised £5,000 for Guide Dogs thanks to the support from Eastbourne Car Auctions, customers and staff. This meant that they could sponsor their very own guide dog puppy. After lots of thought, the puppy was named ‘Akio’ which means ‘bright boy’ in Japanese. Coincidently, the current President of Toyota is Akio Toyoda, so the name was a perfect choice.

Yeomans Toyota Eastbourne was visited by guide dog puppy Akio (who is a Golden Retriever), his puppy walker Jean, and also Alison from Guide Dogs, where they met customers and staff. Everyone heard about Akio’s journey so far and everything he has been getting up to. They learned that Akio would be staying with Jean until he is 12-14 months old where he will learn basic skills. He will then be trained at one of the four guide dog training schools for approximately 26 weeks, before being assigned to a blind or visually impaired person to put the skills he has learned into practice when he is around 2 years old. Everyone was delighted to meet Akio, he loved the attention from everyone and he was very well behaved, a testament to Jean’s training abilities.

Martin Mortimer, Franchise Director for Yeomans Toyota, said “We were thrilled to raise £5,000 for Guide Dogs and to meet Akio and his puppy walker. We look forward to hearing about his progress as he prepares to be a fully trained guide dog. Thank you to our customers who came to the dealership to meet Akio, it was a great afternoon”.


Alison Measor, National Corporate Partnerships Officer for Guide Dogs, said “A big thank you to our wonderful partner, Yeomans Toyota, for their fantastic fundraising efforts. The team have raised a brilliant £5,000, enough to support a guide dog during their first year of training! Yeomans decided to ‘Name a Puppy’ with their donation and we were delighted to bring their sponsored puppy, Akio, along to their Eastbourne dealership to meet the team. We hope the staff and customers at Yeomans Toyota enjoyed meeting Akio and his puppy walker and continue to enjoy following his progress on his journey to become a life-changing guide dog.”


Yeomans Toyota has branches in Eastbourne, Brighton and Worthing. Keep up to date with news on Akio and to follow his progress – please visit

To find out more about Guide Dogs, please visit